News & Media

See what ISM has been up to and how we’ve helped to shape an industry.

2020
Then & Now: Navigating the In-Venue Advertising Landscape in Sports

Understanding Sports Through an Advertising Lens As someone who grew up attending, watching and practically studying sporting events over the years, it’s safe to say – similar to most fans – that my eyes gravitated towards only one aspect early on, which was the live game itself. While this might seem like the norm to […]

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ISM Analytics: Data is King

When I was a kid, the idea of what “data” was evoked a vague image of a computer (think Commodore 64). Later on in school I learned about relational databases (hint: it’s a bunch of tables!). Now, further along in my career, with the rise of Big Data and accompanying technological advances, I’m fortunate to […]

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Facial Authentication: Frictionless Transactions for Customers

When maturity of browsers in the late 1990s was making websites more than digital posters, and getting us all into ecommerce, a constant refrain was that it was not advisable to put one’s credit card details online—fraudsters might start using your credit card. Today, due to advancement in secure network connection between browsers and servers […]

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Flexibility. Mobility. Agility.

Flexibility. Mobility. Agility.  These are qualities every company should desire in their partners.  As a former professional baseball player, I used to associate these interconnected terms with optimizing my physical strength, running speed and power.  As an early teenager, I adopted a diligent routine that consisted of functional movement patterns.  This was more than a […]

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