Global Poker

Global Poker invades Minute Maid Park and Oracle Park

Objective

In an effort to increase brand awareness and engagement for Global Poker, we executed partnerships with the Houston Astros and San Francisco Giants to drive conversation and new consumers.

Solution

Along with highly exposed in-venue signage, social posts and radio spots, each club hosted its own Poker Night, presented by Global Poker, where respective fans had the opportunity to win autographed items, suite nights, first pitch at an upcoming game and the chance to take a photo with the World Series trophy.

Results

Media Impressions

8.8M+

Onsite, TV, Digital, Mobile

Earned Media

75k+

Added Value

Television

$1.68M

QI Valuation