Honda Power Equipment at the Daytona 500
Objective
Drive product awareness for Honda’s EU2200i generator at the 2019 Daytona 500, with the ultimate goal of collecting qualified leads by way of email addresses and phone numbers from fans.
Solution
ISM Motorsports network delivered engaging video advertisements featuring a unique text-to-win campaign across 17 highly visible digital screens at Daytona International Speedway. An aligned social channel promotion extended Honda’s presence beyond the track.
Results
76k
Impressions Delivered
3.4k
Qualified Leads Generated
17
Impact Screens