Honda Power Equipment at the Daytona 500

Objective

Drive product awareness for Honda’s EU2200i generator at the 2019 Daytona 500, with the ultimate goal of collecting qualified leads by way of email addresses and phone numbers from fans.

Solution

ISM Motorsports network delivered engaging video advertisements featuring a unique text-to-win campaign across 17 highly visible digital screens at Daytona International Speedway. An aligned social channel promotion extended Honda’s presence beyond the track.

Results