Kroger finds success at the track with ISM Motorsports

Objective

Through its sponsorship channel with JTG Daugherty Racing, Kroger was interested in building its at-track presence without the added expense and resources of an physical onsite activation.

Solution

The ISM Motorsports Network provided Kroger with a new digital advertising channel for its participating brands. Through our platform, Kroger could provide its partners with a dynamic creative rotation, made simple with our content management system ISM Publish, which allowed Kroger to promote multiple products throughout the race season. Creative also featured JTG racers and coupon redemption CTAs for a truly holistic campaign experience.

Results