I am immensely proud that ISM assets and technology are being employed to increase awareness of human trafficking and ultimately to help reunite children with their families.
Recently, we announced a partnership with LexisNexis Risk Solutions, the Malouf Foundation and the Safe House Project in support of their OnWatch™ education platform, which trains individuals on how to spot, report and prevent trafficking in their communities. We’re employing our digital signs at sports venues and commercial locations to share the OnWatch campaign with millions of people.
The statistics around human trafficking are staggering and should be troubling to us all, as hundreds of thousands of children are trafficked in the US each year. The OnWatch education platform was designed to help serve the country in combating this horrible reality through education and we’re committed to supporting and sharing their message.
Alongside the OnWatch content, ISM shares missing children posters from the National Center for Missing & Exploited Children as well as a call to action campaign from the ADAM: Automated Delivery of Alerts on Missing Children– program which encourages people and businesses to sign up to receive missing child alerts in their zip code. Together, with these great partners, we are united in the cause to educate, locate and ultimately bring children home.
From NASCAR races in Alabama, to parking lots in Texas, to baseball games in California, we have massive reach via our networks, which when coupled with our ability to update content in real-time, is a powerful tool in combating the second-largest criminal industry in the country.
If you share my desire to help fight human trafficking, I encourage you to participate in the OnWatch™ Community Training that is offered at www.iamonwatch.org/training and sign up to receive alerts through the ADAM program.